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Blog: Working To A Brief

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I had another DIP into the world of ADVERTISING last night, as I got sent a brief for another one of those viral campaigns. The idea was to present an IDEA for an ad, which was all rather EXCITING and like on TELLY, so i set to PONDERING with one idea coming along just before i got on the TUBE and another when I got home. This latter was what I think they were probably after from me i.e. a SONG which I must say I was rather happy with... tho it DOES have an EXTREMELY catchy tune which lodged in my head all night, only to be replaced this morning by the theme tune to "Moving On", the Adult Literacy programme starring Bob Hoskins which seemed to be on ALL THE TIME during the summer holidays of the 1970s. All together now - "Moving on, moving on, we're on our way again... every day, something new, la la la la la la." A CLASSIC!

In other news I am EXTREMELY relieved to see that the new single is now available on iTunes. I love it when a plan comes together! My only worry NOW is whether or not it'll be available on AMAZON on Monday - if that happens then EVERYTHING will have gone according to plan, that can't be right, can it?

posted 18/7/2008 by MJ Hibbett

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