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For LO! there has been a lot of stuff to do to get to this point. When a band has been going for, say, nearly twenty years, you have got into a GROOVE of how to do stuff, but when it's a new thing you have to work it all out from scratch. For instance, the way the songs have been written for this was all new to me, with me coming up with TUNES, then recording them and emailing them to John to put words and vocal melody to, then we had to think about how HE could demo HIS bits, then how we'd RECORD the proper version etc etc. New accounts had to be set up with all sorts of MEDIA places, new mailing lists were generated, videos done, press releases written, and so on and so on. It's a lot of STUFF!
We've also been FRONTLOADING - the EP's not even out yet, but we've already got two VIDEOS done and two more underway. The PLAN is for ALL of the songs on the EP to have a video - we are VERY MUCH like Duran Duran in this way, as well as in MANY OTHERS.
The PRE-PROMOTION has been going pretty well too, we seem to have been played on a different radio show every night this week, and I'm fairly hopeful for more to come. However, the BEST thing will be on Monday when it is finally UNLEASHED and people can HEAR and SEE what we've been up to. I think it's QUITE GOOD, I hope you will too!
posted 26/1/2018 by MJ Hibbett
An Artists Against Success Presentation